mary kay cosmetics = interactivity.

I recently was perusing Mary Kay for potential Christmas gifts (for myself, ha!), and was amazed at the interactivity the site offers. I then visited some competing brand’s sites and found that they don’t stack up to Mary Kay.

MK offered a wide variety of how-to videos that allowed site visitor’s to see make-up application techniques. However, my favorite feature of the site is the MK Virtual Makeover. It allows you to upload a personal photo or use a model to select various shades of lip, eye and cheek color to create a custom look that best suits you.

www.marykay.com

MK’s Web site was truly designed with the customer in mind. The designers kept their focus on the target and designed an award winning, interactive site.

As IMC practitioner’s, we should always strive to keep the target audience in the forefront and design the site to specifically speak to them.

Kudos to MK!