mobile marketing.
December 23, 2008 at 3:05 am 1 comment
Mobile marketing is on the brink of exploding into the next “big thing” for marketers. Today, folks spend more time on their Blackberry’s and iPhones then they do with their families. When marketers fully grasp this we will see mobile marketing hit full force.
The consumer fears that mobile marketing will be a slightly tweaked version of telemarketing — something we don’t want to repeat. A recent study noted that 80 percent of cell phone users believe that “mobile spam” is a reason to change their cell phone number. As marketers, our goal is not to annoy the consumer into a new cell phone number, but to provide them with useful information that will leave them wanting more.
Providing consumers with coupons via a mobile alert, or giving them locations with corresponding coupons for restaurants on their travel route are both examples of mobile marketing that leaves the consumer with a positive experience. It is also incredibly important to note that the consumer must be first opt-in for these alerts, and second, always have the option to opt-out.
Mobile Youth notes that mobile marketing isn’t something you do to your customers, but something you do with them. Below, is their slide show of 50 trends in mobile marketing for 2009. Enjoy!
Entry filed under: emerging media. Tags: marketing trends, mobile marketing, Mobile Youth.
1.
Casey Barto | January 5, 2009 at 4:48 pm
Hi Mel,
I enjoyed this post. When mobile marketing is mentioned, a lot of people automatically assume that means their cell phone will bombarded with spam from a company.
You might find this blog post by Knotice’s Dutch Hollis interesting: http://lunchpail.knotice.com/2008/06/20/how-mobile-works-a-tactical-primer-part-2/
It has some additional insights about mobile marketing.